WITH the economy biting hard on private developers and affecting purchasing power of Nigerians, an indigenous building materials’ manufacturing firm has reduced its premium-priced doors by 65 per cent.
The incredibly low prices is part of a promo, which started early this year. The company plans to give away one billion naira in discounts with a guarantee not warranty of maximum premium quality.
Under the promo, the company is selling its 900mm x 2.1m hand-finished wooden door for between N150,000 and N120,000. Ordinarily, this door retails for about N350,000.
The popular solid wood flush door that used to be N110,000 is now only N50,000, and the economic Flush Door is currently at N30,000 instead of N60,000.
Also, Emilinks is selling the limited edition 2.4metres-height 100-percent wooden door for about N160,000, down from N400,000. The Historic Armour Door was normally valued at N3million; now it is only N1million. This Armour Door is made with galvanised steel and pure forest wood.
Similarly, all security doors—non-corroding and non-rusting—that used to be sold at 370,000 per unit are now available at N150,000 each. The made-in-Italy fire-rated door is now 50-percent cheaper at N120,000.
The Kitchen and Wardrobe product categories of the company weren’t left out too; a three meter kitchen formerly sold for N850,000 is now going for N200,000. Also, the wardrobes of 1.7metres, 1.5metres, which were sold for N350,000 – N250,000 is now selling for N100,000 respectively.
The chairman of the seven-year-old luxury door manufacturing division of the Emilinks group, Solomon Emeka Nwadiogbu said: “We saw this coming a few months ago and we decided to do something about it. We decided to make life more bearable for people. We believe that no one should have to terminate their building projects because of the prevailing economic situation in the country.”
According to Nwadiogbu, the consumer incurs no additional cost on frames, lock, cylinder, handles, and keys because all doors come with them by default. “I know what we’re doing is astonishing to many people. We sell doors in 82 countries and can afford to bring our savings home to Nigerians.”
He said the company runs a 360-degree manufacturing operation that includes harvesting trees from farms that it owns in Europe, styling and processing the logs at its own cutting-edge plant, and distributing the hand-finished products from its four warehouses in Lagos.