To encourage more young people to invest in housing as well as provide shelter for the middle and low class earners, real estate management company, Mannor Gates is set to fill this gap. The company have also signed TV personality and Lawyer, Ebuka Obi-Uchendu as its brand ambassador to enhance credibility.
Speaking at the official presentation of its brand ambassador, Director Operations and Constructions, Mrs. Ajoke Ogunlaja said that housing deficit in the country cannot be totally achieved by the private sector alone going by the population of over a 100 million people with a provision of less than 20 per cent to the private sector, “it will take a collaborative effort of the private and public sectors to achieve housing.
“In the coming years, we look forward to Mannor Gates collaborating with government institutions to meet up with housing deficit because it is a huge problem.”
She further said, “We are here for those thinking of climbing the property ladder even the lower class in our society, who do not dream owning a property. So if the government gives the private sector an enabling environment by providing land and structures then it is easier for the private sector to provide housing for this cader that has been neglected in the industry.
“At the moment I can see that the government is doing quite well in terms of documentation and providing enabling environment; road constructions, electricity. But we all know they can do more by making it easy for the private sector to access landed properties along with its processes,” Mrs. Ogunlaja added.
Director, Sales and Marketing, Mr. Olayemi Akinyemi who is based in England said, “It is easier to get Nigerians in diaspora to get properties here. We have made it affordable for the middle class to tap into owning their property. There is a fast development going on in Ibeju Lekki area in Lagos and with the current government working in making the state a smart city, the best time for anyone to consider investing is now.”
He stressed that the choice of Ebuka as brand ambassador is to drive sales as his brand is associated with credibility. “We are in the social media era, we have seen how brands leverage on celebrities to drive their market, and since we are out to drive young people into owning their properties, we chose Ebuka as our ambassador. We believe that bringing him on board will boost sales as potential clients will see us as a brand with integrity.”
In response, the elated Ebuka said that this will encourage more people in his age bracket to look into investing in property. “The affordability for me is awesome which shows that anybody can own a property in Lagos. I think it’s every human beings’ dream to own a house in Lagos. We all hear the landlord stories and nobody want to be entangled in that web and so the earlier you can come out of that, the better. This is an opportunity for people to start thinking forward and realise it is an essential part of living.”