Abraham Maslow categorized man’s needs under five broad categories. They are namely psychological needs, safety and security, love and belonging, self esteem and self actualization. But to underscore how important shelter is to man; Maslow categorized man’s need for shelter as both psychological and driven by a sense of safety and security. Home ownership is therefore one of man’s greatest needs on earth.
In recognition of man’s quest to meet this need, the developed countries have somewhat made home ownership easy with large support from government and financial support for both developers and buyers in the form of long term mortgages. In Nigeria, housing deficit is in excess of 18 million due to a combination of factors such as lack of proper development planning, lack of prioritization of housing by past administrations in Nigeria amongst other factors. The huge deficit has been further aggravated by low financial support to the housing sector, that is, to developers and buyers as mortgages are difficult if not impossible to secure by many Nigerians. Even when mortgages are secured, interest is often very high. The difficulty in getting mortgages has left many Nigerians yawning for solutions to owning their own homesalmost helpless.
Motivated by an audacious thinking that home ownership solutions are no rocket science and indeed a possibility for Nigerians, Propertymart Real Estate Investment was set up about eightyears ago. The company started with a bold vision to make a difference in the Nigerian real estate sector by providing creative solutions for home and land ownership. Keen watchers of the Nigerian real estate sector have seen Propertymart metamorphosed from just an idea into a real home ownership solution provider of reckon in Nigeria. Though doing business in a challenging economy like Nigeria’s, owners of the business decided from inception to assemble a team of best in class professionals including local professionals and expatriates who have had stints with International construction companies such as Cubic Contractors and PW Group amongst others.
The company’s commitment to quality and creativity has made it to partner with industry leaders in the construction sector, notable amongst which are award winning architecture firm, Play in Architecture, PW Group and Comprehensive Project Management Services who are project Managers in all on going projects currently being executed by Propertymart.
The Propertymart quality signature is evident across all the estates either already completed or currently being built across places like Magodo, Lekki-Ajah and Arepo and same with the ones in Lokogoma, Lifecamp and Katampe. The company’s ongoing project at Citiview Arepo is seenby industry watchers as perhaps the largest estate so far sitting on hectres of land. A visit to the Arepo site will leave any curious soul with only one conclusion; the houses are being masterfullycrafted with an indelible signature of style on each.
But has the journey been all rosy for this daring real estate player? Deji Fasunwon, Deputy Managing Director of Propertymart would never say so. Rather, he would say doing business in the Nigerian real estate sector comes with its own peculiar challenges. “Propertymart has gone through a learning curve over the years but has learnt how to tackle these challenges with contractors, adverse claimant amongst other issues. The lessons we have learnt have made us to be more resolute and to engage best of breed experts for all aspects of our projects in a bid to ensure that we deliver to our numerous customers who have been the backbone of the company, through their support and believe in us over the years.”
“We are committed to being outstanding in our home delivery solutions beginning from the architectural splendor, to the estate layout and the multi faceted amenities that make you look forward to going home everyday. This is what we have done without losing focus on the housing needs of the different members of the various socio economic classes in Nigeria. This is our own modest way of helping to fill the housing deficits in Nigeria”, declared Deji Fasunwon.
According to him, “Propertymart Real Estate Investment Company is on a journey of defining quality homes and lifestyle living in Nigeria while ensuring quality as we believe in building estates that will not turn to a slum in the future.”
For keen watchers of the Nigerian real estate sector, Propertymart, just as its name goes, is fast becoming an interesting market place for stylish Nigerians seeking convenient solutions to their home ownership concerns.